The Brighton Music Walk of Fame has been created by Walk of Fame Ltd and Fame Media Tech Limited in a joint venture with Brighton Palace Pier to establish the ‘Brighton Music Walk of Fame as a permanent ‘free to view’ cultural attraction. The attraction creates the UK’s first digitally interactive pier using its own dedicated mobile app.
The interactive digital experience along Brighton Pier pays homage to the many famous stars and musicians associated with the City of Brighton and Sussex over the past 50 years.
From The Who and Abba to Rag & Bone Man and James Bay, the Walk allows tourists and visitors to interact with specially created music plaques along the Pier using Fame Media Tech's visual recognition technology. By scanning codes on the plaques, passers-by can activate a digital Walk of Fame experience on their smartphones and access unique content and music from those artists inducted.
Fame Media Tech transform experiences through technology. Fame Media Tech create unique visitor and fan engagement solutions that drive interactivity and transform experiences at leading sporting venues, destinations and events. Combining both interactive technology with digital marketing solutions FMT enhance user experiences that improve loyalty and create more engagement.
Walk of Fame Ltd and Fame Media Tech Limited are responsible for creating and managing many projects across the UK which also include the Football Walk of Fame, located adjacent to the National Football Museum in Manchester and the Denham Film Studios Walk of Fame in Buckinghamshire.